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Twitter Launches 6-Second Video Ad Bidding, Providing New Options for Video Marketers

S

sailajaameya

New Member
Twitter is launching a new video ad option in the form of 6-second video ad bidding, which will see advertisers only charged if and when their video ad is in view for six seconds:

As explained by Twitter:

"With mobile video consumption at an all-time high, studies show brand impact happens almost instantaneously (within seconds) with video ads. A recent Twitter-sponsored study by EyeSee determined short-form (under six seconds),sound-off videos with clear branding drive significantly better ad recall and message association on mobile than linear TVC style videos. Optimal video creative and viewing experiences drive brand lift and sales."

According to EyeSee, which conducts studies of audience engagement based on advanced eye-tracking technology, 3 seconds is actually the hot spot for video ad recall and response.
 

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