What is Google's Bert update?

[bracknelson]

I want to know about the bert update and how it will affect the future of SEO

 

[minddigital55]

BERT is google English language queries algorithm which is roll out in Oct 2019. According to the google, BERT helps better understand the nuances and context of words in searches and better match those queries with more relevant results. It is also used for featured snippets, as described above.

 

[alexson]

Google has launched the algorithm named BERT in October 2019 which will impact 10% of all sites. Accordingly, the way the searcher's words are related to each other is to be assessed and to provide a nuanced understanding of the intent of the exploler.

 

[VaneSSa098]

Google just announced a major algorithm update—one that will impact 10% of all searches. The update involves a language processing technology called BERT, which can assess the way words in a search query relate to each other, and should give Google a more nuanced understanding of a searcher's intent.

 

[Subhodip]

Google BERT is the abbreviation of Bidirectional Encoder Representations from Transformers. BERT is an update to the core search algorithm, which was developed for improving the language understanding capabilities of Google. It is one of the extensive updates that has been made by Google since RankBrain in 2015, and it has been proven successful in its sphere.