Google has launched the algorithm named BERT in October 2019 which will impact 10% of all sites. Accordingly, the way the searcher's words are related to each other is to be assessed and to provide a nuanced understanding of the intent of the exploler.
Google just announced a major algorithm update—one that will impact 10% of all searches. The update involves a language processing technology called BERT, which can assess the way words in a search query relate to each other, and should give Google a more nuanced understanding of a searcher's intent.
Google BERT is the abbreviation of Bidirectional Encoder Representations from Transformers. BERT is an update to the core search algorithm, which was developed for improving the language understanding capabilities of Google. It is one of the extensive updates that has been made by Google since RankBrain in 2015, and it has been proven successful in its sphere.
Google just announced a major algorithm update that will affect 10% of all searches. The update involves a language processing technology called BERT, which can evaluate how the words in a search query are related to each other, and should give Google a finer understanding of the searcher’s intentions.