Local search is very powerful for all small businesses because as per a study four out of five consumers use search to find local information, which means if you have not optimized your business for local search, you could be missing out on 80% of your potential customers. In short, local SEO is extremely critical if you want your business to stay relevant.
Local SEO helps businesses promote their products and services to local prospects and customers. To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user.
To succeed in local search optimization, you need to perform three things: First, optimize your Google My Business account, second improve your on-page SEO by updating your website, and lastly excel on the Web.