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Hi James,
It's a tough ask, you will always need to sift through the chaff to get to find someone appropriate if your advertising on Job boards and freelance sites. Doing your research and reaching out to potential candidates is still the best way of getting what you want, I tend recommend against generalised Social platforms such as linkedin because there is still alot of people out there who could sell ice to eskimos but lack real conviction to get the job done.
Are you looking for a freelancer or in house employee ? The latter is probably the exception to the above rule of social related sites with employment inhouse, you are then of course attracting the people that the salary represents.
Freelance wise, it's also dependant on expectations and available budget as to whom would be suitable as more often than not, especially in small business arenas client expectations are often much higher than their budget would allow unless we're talking local reach rather than national and beyond.