Which Keyword should I use?

[Colin]

Say my website is called ‘Joe Blogs Photography’, it has lots of railway photographs on it.

For the Home page keyword which should I use……..

Joe Blogs Photography or Railway Photographs

Thank you.

 

[Community]

If your Photography website is just about photography of Railways, then I'd probably aim for a hybrid of the both.

For example "Railway Photographs by Joe Blogs Photography"

 

[Colin]

Thank you for your reply, I will give this some thought.

 

[Nati]

Say my website is called ‘Joe Blogs Photography’, it has lots of railway photographs on it.

For the Home page keyword which should I use……..

Joe Blogs Photography or Railway Photographs

Thank you.

You should add keywords on your home page and other pages. Use Ahrefs, Google Keyword Planner, Sitechecker for finding the top keywords for your website. It brings you more organic traffic.

 

[Elyman]

Hello Colin,
Looking at your site I would imagine Google has an excellent idea of what your Home page is about because of the nice mix of keywords and related words. I would suggest, as others have, that you don't rely too heavily on the Yoast requirements, good though it is.
If your images are optimised too, with appropriate keywords and information, I feel you will have little need to be concerned about subject clarity.
My focus would be on page titling, headings and sub-headings which could carry a lot more weight with Google.
Also, is it relevant for you to have a Google My Business profile as you appear to be located in the south west?
Some great images!
Regards
Neil

 

[Colin]

Hi Neil
Thank you for your reply.
Can I ask, what would you do about the 'headings' if it was your site?
As of the Google My Business profile, I do not think I would be able to have it as my site is just a hobby.
Colin

 

[Elyman]

Hi Neil
Thank you for your reply.
Can I ask, what would you do about the 'headings' if it was your site?
As of the Google My Business profile, I do not think I would be able to have it as my site is just a hobby.
Colin

Hello Colin,
I think it may be more illustrative if I walk through a specific page with you. I'll take another look.
Neil

 

[Elyman]

Hello Colin,
I have some ideas for you. Please read them as suggestions only and it would be great if other contributors on here, probably vastly more knowledgeable than me, can add their comments too.

A couple of points:
Your photography, and the way it is presented appears to be excellent.
(I am no expert on trains or photography!)
However, for 'railway photography' you have massive competition and I would suggest that you either need to personalise your page title, or localise it as in:
- Railway Photography | Steam & Diesel | Colin Wallace
- Railway Photography | South-West Steam and Diesel
- Railway Photography | West Country Steam and Diesel
You have 55 spaces in the title and I feel they should be used.
(By the way, I have not looked at your meta description.)

Sub-Headings
I believe they make the page more pleasant to read. They focus the reader and they assist Google.
For your home page this is the sort of thing I would advocate:
- Steam Train Photography
- I enjoy taking photographs . . .
- The Popularity of Railway Photography
- Railway photography is something . . .
- Buying My Train Photos
- All the train photos on . . .

I hope you find this of use.
Regards
Neil

 

[onebasemedia]

If your Photography website is just about photography of Railways, then I'd probably aim for a hybrid of the both.

For example "Railway Photographs by Joe Blogs Photography"

A more simpler way would be to make it "Railway Photograhps by Joe Blog" remember it's all about semantics these days?

 

[Subhodip]

If your website is only about railways photography then your keyword should be “‘Joe Blogs railway Photography’” or “Railway Photography by Joe Blog”. If you are posting photos from different categories, then I will suggest you create categorised pages. Then use different keywords for each page. Suppose there are 2 categories like “Railway Photographs” and “Nature Photos”. Then you can choose your keywords like “Railway Photography by Joe Blog” for the category of “Railway Photography by Joe Blog” and another is “Nature Photography by Joe Blog” for Nature category. It will be more effective.

 

[Colin]

Thank you again for all your help and info!

 

[bracknelson]

You have to uncover highly searched keywords that you can compete for depending on the following factors: The level of competition you'll face. Your ability to create content that is of higher quality than what is already ranked.

Some examples:

• Railway Photography
• Railway Photography with Joe Blogs
• Joe blogs photography
• Photography by joe blogs

 

[Rapid SEO]

If you target the most competitive keywords initially and use Google Console keyword data, you should be able to drill down which are worthwhile long tail niche terms within a month or two. Drop me a line directly if we can help.

 

[crackjack]

If I were you, I would choose the keyword with a healthy search volume and lower competition. The idea is to rank easily and draw a decent amount of traffic to the website.
So always choose the keyword with a decent search volume, say over 1000 monthly and medium keyword difficulty.