Why aren't we appearing in local SEO??

[Jamesh777]

This is a strange request - I just need the solution for this problem:

We have a catering directory website with pages generating SEO.

The problem is:
When someone searches a term like 'Caterers in Conwy', we come 4th.
But when I set the location of google to the town of Conwy and search 'caterers', we don't appear.

This is the same across all the towns - What do we need to do to actually appear in towns from the user's location perspective??