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Why is a long tail keyword more SEO worthy than short-tail?

HMS Naveen

HMS Naveen

New Member
When I learning about the way to rank Keyword on SERP, One term has crossed many times "USE LONG TAIL KEYWORD". Here My doubt is Why long tail keyword more SEO worthy than short-tail? and Is any new practice I need to follow to Change my website keywords from Short Tail to Long Tail?


New Member
Its a good, and a huge topic to cover in a comment but, here is the summary of what this is all about.
Google wanted to understand searchers intent therefore they created humming bird algorithm. It mainly focuses on understanding users search intent. They classified search intent into three segments:
1. Informational: Deals with general information search queries. e.g. When was King George born?
2. Navigational: Mainly deals with the navigational queries. e.g. Where can I book the driving test in Harrow?
3. Transactional: Best dinning places in London?

Just use variables in content, for example recently I put together a content for one of the dentists, here is how I drafted it:

What level of Perfection should I expect?
Are veneers pain free?
How many appointments do I need?
How long does veneer last?

Idea is to build your content by keeping searchers intent in mind.
Please like my comment if you find it useful. Thanks...

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