Hi
HMS Naveen, I hope you are doing well with your SEO journey.
I know many SEO guides tell you about focussing on Long-Tail Keywords instead of the Short-Tail. Yes, this is true and agreeable as it helps to rank on keywords which are of less competence and are easy to rank but this never means you can totally forget or let away with the Short-Tail keywords. While starting with your SEO journey or reading about keyword research you might have come across the famous graph of the keywords versus searchability :
To go for a deep explanation I'll take the example of a t-shirt as our keyword. Now as the graph states when you focus short keyword phrase as I have stated earlier
t-shirt you will though the search volume (
Number of Searches) for the phrase is high but the competition is also high which if you have site which of less authority or a new eCommerce store it could be difficult for you to rank with this phrase on the SERPs.
As shown above, though the Search Volume is high but the competition is also high,
Have a look at another situation:
In the above let's assume you sell red t-shirts for men and by using the phrase
"red t-shirt for men" you'll observe even though your search volume dropped but in return, you get a keyword phrase which has 0 competition. Thus making it easy for you to climb the ladder to the top in the SERPs.
But as I was saying earlier you can use Long-Tail keywords but the phrase you might be thinking to rank upon might not have any search volume. Have a look at another example:
You'll a keyword phrase mentioned above in the has no Search Volume.
So I would conclude by saying that you need to take the Long-Tail keywords into account without letting the search volume slipping off from your hand.
Hope this answer was helpful
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Thank You
