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Question Your views, please.

Tomdhu

Tomdhu

New Member
I'm pretty much a Newbie ( despite being aged 73) to developing & managing a website - having started an ecommerce retirement business 18 months ago.
I had someone set up the basic structure. Since then I've been on the learning curve with Wordpress, Gimp etc etc.

What I would really appreciate is to have some of you have a look at my site and make a quick appraisal and provide a few quick suggestions on how to improve the SEO.

My site is trapbarn.com

Don't hold back. Any observation however brutal will be considered as constructive. :)

PS I added the Jokes ,ink to tray and lower the bounce rate on the home page
 
Last edited:
Community

Community

Administrator
Staff member
Hi Tom,

Well done on taking the plunge into something new, it's never easy.

Looking at your site, I think it could do with some refining somewhat, currently I personally find it very hard to navigate efficiently.

Lack of navigation, especially to "go home" seems to be lacking, no sense of direction for the user. Which I know you may think "but there is ways of getting around it"........but if its not obvious and the first thing i can see to move around the site then it's not going to be a great user experience.

I can see you've tried to keep it clean and lightweight, I'd just like to see it more structured, better navigation and more consistent, especially concerning font usage.

First impressions as an SEO, the keywords in the footer are incredibly spammy, get rid of them.

I see you've mainly relied on Fusion page builder ? are you primarily designing/constructing with a page builder or are you able to code ?
 
Tomdhu

Tomdhu

New Member
Hi Tom,

Well done on taking the plunge into something new, it's never easy.

Looking at your site, I think it could do with some refining somewhat, currently I personally find it very hard to navigate efficiently.

Lack of navigation, especially to "go home" seems to be lacking, no sense of direction for the user. Which I know you may think "but there is ways of getting around it"........but if its not obvious and the first thing i can see to move around the site then it's not going to be a great user experience.

I can see you've tried to keep it clean and lightweight, I'd just like to see it more structured, better navigation and more consistent, especially concerning font usage.

First impressions as an SEO, the keywords in the footer are incredibly spammy, get rid of them.

I see you've mainly relied on Fusion page builder ? are you primarily designing/constructing with a page builder or are you able to code ?
Yes, I'm using Fusion Builder because I can't really code. However I have inserted various snippets of code that I have gleaned from the internet.

I did earlier have a horizontal main navigation along the top but I thought it over dominated the landscape image in the slider. If there was a way to lower the landscape image a little so that the main navigation sat above it the that, I agree, would be better.

OK, I will attend to the footer.

Your views, above are most welcome. Being a one man band it's been too easy for me to be blinded by subjectivity and so an external opinion is really worthwhile.
Tom
 
Community

Community

Administrator
Staff member
Hi Tom,

Yes the whole reason I asked whether you could code and if you relied on a builder is so I can get an idea of your ability.

If you are relying on a builder to get you by, I would recommend you setup a duplicate of your site on a staging area and go take a look at a builder called "Elementor". There are hundreds...maybe thousands of tutorial videos on youtube for it too.

I believe, looking at your site you may benefit from something more visual you can work with, yes it maybe a little learning curve again with a new system, but from my testing, if you must use a page builder, Elementor is the kindest for bloat and SEO friendliness for a non-coder.

Obviously play on a test site though until you are happy, not on your live site :)
 
Tomdhu

Tomdhu

New Member
Hi Tom,

Yes the whole reason I asked whether you could code and if you relied on a builder is so I can get an idea of your ability.

If you are relying on a builder to get you by, I would recommend you setup a duplicate of your site on a staging area and go take a look at a builder called "Elementor". There are hundreds...maybe thousands of tutorial videos on youtube for it too.

I believe, looking at your site you may benefit from something more visual you can work with, yes it maybe a little learning curve again with a new system, but from my testing, if you must use a page builder, Elementor is the kindest for bloat and SEO friendliness for a non-coder.

Obviously play on a test site though until you are happy, not on your live site :)
OK, prior to receiving your latest post, I have been reworking things based on your input. As you can see, I have reworked the top graphic by moving the oval logo to the left so that the main navigation is now more prominent.
I have also tidied up the spam at the bottom.
I appreciate your latest input and will take a bit of time to follow that idea.
Tom
 
Tomdhu

Tomdhu

New Member
Hi Tom,

Yes the whole reason I asked whether you could code and if you relied on a builder is so I can get an idea of your ability.

If you are relying on a builder to get you by, I would recommend you setup a duplicate of your site on a staging area and go take a look at a builder called "Elementor". There are hundreds...maybe thousands of tutorial videos on youtube for it too.

I believe, looking at your site you may benefit from something more visual you can work with, yes it maybe a little learning curve again with a new system, but from my testing, if you must use a page builder, Elementor is the kindest for bloat and SEO friendliness for a non-coder.

Obviously play on a test site though until you are happy, not on your live site :)
Excellent idea. I have asked my web hoster to create it as sandbox.trapbarn.com

Tom
 
Tomdhu

Tomdhu

New Member
Hi,
I have implemented the modifications and am delighted with the result.

Any further suggestions would be greatly appreciated.
Tom
 
Community

Community

Administrator
Staff member
Great Tom,

I would still probably recommend a consistent font through out the site, Times New Roman is a horrible font to ready in the main body of text unless the rest of the site compliments it, I would use something clean such as Open Sans, maybe with Roboto as the headings if Open Sans was "too much" for the entire site.
 
Tomdhu

Tomdhu

New Member
Excellent idea which I have just implemented. It looks a lot more modern. Thank you.
Any more ideas would be appreciated.
 
Community

Community

Administrator
Staff member
I would look at your sidebar currently, All the banners really don't need to be in a prime position, I would move all those below the side navigation.

Then maybe look to improve the graphical aspects , such as the banners and header to make it all a little more uniform.
 
Community

Community

Administrator
Staff member
On the single product pages, I would probably experiment with removing the "short description" so that the cart options and add to cart buttons are in prime positions next to the images. Instead of being pushed below the fold of the page.

Also making the "add to cart" button more obvious and more like a button that requires someone to take action.
 
Tomdhu

Tomdhu

New Member
As an expedient , I removed the text in the short description and that helps move up the "Add to Basket". It does look better and should minimise the risk of some users giving up.

I looked into buttons for the "Add to Basket" and downloaded MaxButtons plug in , only to find that it is virtually impossible to integrate them with Woocommerce.
 

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