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Does making use of a CTA button immediately contribute towards bounce rate?

R

ruruuu99

New Member
Hello, just have a quick query and wondering if anyone has any insights -

If your call-to-action button is at the hero section of the home page and most people generally click on it, does Google see that as a bounce off the actual website?

Our website has a "Book an Appointment" button as soon as someone lands on the home page and we suspect that most visitors make use of the button almost immediately, which takes them to our dedicated booking platform. It doesn't close the actual website, but it opens a new tab with the online booking.

Can Google make a difference between that and someone just landing on the home page, not doing anything and coming off the website? The bounce rate for our home page is just under 40% which isn't great (although we are consistently ranking on 1st page for main keywords). Analytics shows that a lot of the visitors are just clicking straight on the button and going to the booking platform.

Many thanks in advance!
 
goglobe

goglobe

New Member
Having the CTA button open your booking platform doesn't necessarily mean that you've got a negative bounce. If they click on it soon, this is a good sign, as they are taking the action that you want them to take. I would suggest looking at CTA as a conversion in GA4, and measure bookings and not bounce rate. If your rankings and conversions are good, 40% bounce rate is not a cause for concern.
 
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