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WebProfitLab
New Member
In our area (three counties in Washington State, US), searches like "[service] cost [town]" are dominated by national lead sites with templated cost pages, one per town, each ending in a "get free quotes" form. The contractors who would actually do the work barely show up for those searches.
We're a contractor building a new website, and we're thinking about publishing our own cost guides: real price ranges for the jobs we do, what drives the cost locally, permits, and photos of finished work.
For those who've tried this:
We're a contractor building a new website, and we're thinking about publishing our own cost guides: real price ranges for the jobs we do, what drives the cost locally, permits, and photos of finished work.
For those who've tried this:
- Can a single contractor's cost page realistically outrank a big directory's templated city pages?
- One guide per service, or one per service per town?
- Does showing real price ranges help with homeowners who are still shopping, or just scare them off?
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