FAQ Pages

[Dale Olorenshaw]

Good Morning All,

In the past few months i have begun helping a dental clinic with their SEO. After covering alot of the basics i have started pushing forward ideas to help with voice search, one idea is to create an FAQ page. I think this will equally be helpful for regular search as i notice alot of queries within the dental industry are questions.

I was hoping to grab opinions on which of the two options below are more beneficial from both a voice and search perspective:
Option A: Build one FAQ page with all questions i have found along with answers. i was thinking in an accordion style.
Option B: Place a handful of relevant questions on each category page I.E Teeth Whitening questions at the bottom of the teeth whitening category page

Is there one option in which is more preferable? Or what are the pros and cons to both? one negative for option B i think could be too much text making the category pages too long.
Any thoughts or opinions would be awesome!

 

[Community]

It depends on how and what benefit you believe it will give.

For example if you want to rank for these Questions and answers and wish to integrate QA markup, then Google explicitly says you need to use one question and its answers per page :

Schema for Q&A Pages (QAPage) | Google Search Central | Documentation | Google for Developers

Q&A pages contain data in a question and answer format. Follow these guidelines to learn how use Q&A schema markup for Google Search.

developers.google.com

If on the other hand you are using the Question and answers with out markup, and are using it to "bulk" up the content on a page then it doesn't really matter. It's content and providing its relevant and is useful to the user on that page then it should reap some benefit.

I personally wouldnt see a dedicated FAQ page as an SEO value, id rather use relevent questions within a well structured page specific to that pages topic. But someone else may have a different point of view on that.