Is a "pretty" website actually hurting your sales?

[brianmiller]

I’ve seen many businesses in Hayes invest in beautiful sites that just don't convert. When choosing a Web Design Agency, make sure they prioritize conversion rate optimization (CRO) over just aesthetics. Has anyone else felt like their site looks great but doesn't bring in leads?

 

[lorenntqof]

Absolutely—this is a common issue. A site can look stunning, but if it’s not designed to guide visitors toward actions like inquiries, sign-ups, or purchases, it won’t generate results. When choosing a web design agency, it’s crucial to ask about their approach to conversion rate optimization (CRO), user experience, and A/B testing. A visually appealing site that doesn’t convert is essentially just online decoration, so balancing design with strategy is key for real business impact.