Would this be a problematic name?

[Hernan]

Hi,

I've got a name in mind that I think it'd go well with the philosophy of a brand I'm thinking about starting, let's say it's called "Artist". However the name it's too broad to not be swallowed by a million other search results. Would I be able to avoid that if I added "Apparel" next to it? So informally the brand could still be called Artist, but for SEO purposes it'd be Artist Apparel? Should I just aim for something a bit less broad/popular? Sorry if it's too silly a question, but would like to know what you think.

Thanks!

 

[Community]

It's good you are considering your strategy before going to market. There are a few things to consider.

Are you able to retain the domain names for a generic brand ? For example "artist.com" ?

If so then i would use the generic domain but brand and market it as the longer variant of the brand such as "Artist apparel" , That way you're already setup on your prime domain, but are able to capture a branded search for the longer varient.

Obviously just my opinion, but that's what I would think along the lines of