More blog content = more organic traffic? I’m getting conflicting advice

[Jacobz]

I’m trying to understand the best possible approach to blogging for SEO, and I’ve been getting very different opinions from people.

Here are the four approaches I’ve come across:

Person A:
The more blog content you publish, the more opportunities you have to rank, which can lead to more organic traffic. Therefore, publishing more content is generally better for the website.

Person B:
Similar to A, but they specifically recommend using AI tools such as ChatGPT, Gemini or Claude to produce content at scale. The idea is that publishing a larger volume of AI-generated articles will create more opportunities to rank and bring more traffic.

Person C:
They use an AI autoblogging WordPress plugin that handles niche research, generates long-form SEO articles, adds images and internal links, and automatically publishes the articles to WordPress.

Person D:
They take a different approach. Instead of focusing on volume, they recommend creating a smaller number of high-quality articles targeting different search queries and search intents.

They are also happy to use ChatGPT or Claude to help create the content, but believe the content should be proof read before publishing it.

What i' trying to Understand
From an SEO perspective, which approach is actually more likely to produce sustainable organic traffic?

- Is publishing a high volume of AI-generated content a viable SEO strategy if the content is relevant?

- Or is it better to publish fewer, genuinely useful articles targeting different search queries, even if that means producing much less content?