We use our blog as the center of all our efforts, and we measure the success of our blog and website by the number of new email subscribers we get - all the social media profiles are used in two ways - first as a way for us to provide information to our followers, but the most important part is having our customers engaged with us on each platform.
We focus our strategies on rewarding our current customers and followers for participating - thus sharing our service to their friends, family and co-workers.
Don't get fooled into measuring the number of followers and fans you may have. You only need a small group of dedicated customers to make a good living, so don't try to be everything to everyone.
On the other hand, increasing these 'Vanity Numbers' of number likes, number of views, followers etc., will certainly have a powerful effect when new organic social visitors find your profiles - having a higher number of likes will make new visitors believe you have more trust and recognition from a larger base of people, and thus will feel more safe to do business with you -- perhaps even want to check you out so they are with the 'in' crowd, and do what everyone else is doing.
There are many different ways to approach social media. Some people are doing a lot of it, and making no money. Some people are doing a lot of it, and growing their business faster than they can handle.
It is JUST as much work to do social media the wrong way as to do it the right way.
Good news is, it's easy to do it the right way. Only a few small changes to your approach - and you'll see massive changes in your results. It's a simple, repeatable process. Nothing to do with personality, nothing to do with your looks, and nothing to do with your ability to write.
Anyone can use social media to grow their business. From scratch to a regular income.
Yep.